This is Robert Kaufman's Printed Fabrics Rollups or Jelly Roll aptly named RU-1212-40, Storyboard and includes its wonderful selection of muti-colored pre-cut strips. This collection is a wonderful addition to your fabrics and includes 40 pre-cut 2.5" strips for a total of 2.8 yards. You will be very pleased with this selection. At 2-1/2" x the width of fabric, these are very functional! Un-roll for binding, sashing, inner borders, strippy quilts, strip piecing, fabric hooking, and much more!